What type of business is Fiftyfive5?
Fiftyfive5 is a market research and consulting business that evolved out of a desire to see investment in research and insights deliver growth.
We focus on overcoming the three main barriers to research effectiveness by:
1) defining the real question
2) delivering genuine insight to answer that question and;
3) providing clear growth paths.
Who do you do research for?
Fiftyfive5 works with clients over a diverse array of industries. Some of our clients include Lion Nathan, Commonwealth Bank, News Limited, Fonterra and CommSec, among many others.
What services does Cornerstone perform for your business?
Cornerstone looks after all our bookkeeping, account preparation and financial management reporting.
How has your business benefited from outsourcing this work to Cornerstone?
The main benefit of outsourcing to Cornerstone, and it’s a big one, is that it allows us to get on and do what we are good at.
We have peace of mind about not making mistakes in our account keeping and we always know where we stand from a cash flow perspective due to their debtor management. We also benefit greatly from their proactive alerts about our business; if things are going off the rails in any particular area they let us know so that we can respond accordingly.
What do you do with the time you have saved because of Cornerstone?
We focus all our attention on our clients without having to worry about the administrative burdens of bookwork and account keeping, allowing our business to run more efficiently.